Home Learning

Myths about Branding that Need to Be Debunked


The importance of branding cannot be overstated for any company, regardless of its size; nevertheless, the relevance of branding cannot be overstated nearly as much while your company is still in its early stages.

Myth 1: Branding equates to the corporate name and the logo of the firm. To begin, one of the most widespread errors in thinking is that your brand consists of nothing more than your business name and logo. In point of fact, despite the fact that both of them are quite important when it comes to branding, they are only expressions of your brand. The whole of a customer’s interaction with a company is what constitutes a brand; in other words, how do people feel about your company? A collection of “touchpoints” is what we mean when we talk about branding. These touchpoints are what help people remember your firm beyond just its name and emblem. If you want some great branding and some great signage made specifically for your brand, then look no further than printed marquees Brisbane           

Myth 2: Branding and advertising are the same thing. Branding and Advertising are similar but nowhere near the same. Branding refers to the identity that is established for your company. On the other side, how you present that identity to customers is accomplished via advertising. Both of these things are interdependent on one another. Without a strong branding strategy, it is impossible to develop advertising campaigns that are effective.

Myth 3: If you have a flawless product, you don’t need anything else. This fallacy is particularly prevalent among companies that have just started their operations. Having a fantastic product that is attractive to the people you are trying to sell it to is, of course, one of the most crucial things. However, if your product lacks adequate branding, neither its memorability nor its efficiency will be at its full potential.

The whole marketing experience, including the feelings that are evoked, the concepts that are behind your service or product, the theme you want to connect with, and a great deal more, is what helps a service or product stand out from the crowd.

Myth 4: The key to successful branding is maintaining consistency. In this day and age, when social media is the dominant force, flexibility has taken the place of consistency. Numerous companies have been unable to establish a genuine connection with their target demographics on account of the fact that they use the same strategy throughout all of their social media channels. This includes maintaining the same outward look, conveying the same messages, and so on.

The truth is that various sorts of audience segments are attracted to various kinds of platforms. For instance, a brand identity that is more professional is appropriate for LinkedIn, whilst a more relaxed approach might be used on Instagram or Facebook. It is better for your brand management to keep a few fundamental aspects and be much more flexible in altering your messaging and personality based on the circumstances and platform. Doing everything consistently is not necessary; rather, it is best to maintain a few key elements.

Willian Tenney
the authorWillian Tenney